The Best Social Media Management Software

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The best social media management software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid:

  • Leaders offer social media management products that are rated highly by G2 Crowd users and have substantial scale, market share, and global support and service resources. Leaders include: HootSuite, TweetDeck
  • High performers provide products that are highly rated by their users, but have not yet achieved the market share and scale of the vendors in the leader category. High performers include: Sprout Social, GroSocial, Buffer, AgoraPulse, Sendible
  • Contenders have significant scale and resources, but their products have received below average user satisfaction ratings or have not yet received a sufficient number of reviews to validate their products. Contenders include: Facebook Pages Manager, Google Wildfire, Buddy Media
  • Niche vendors do not have the scale and market share of the leaders. They may have been rated positively on customer satisfaction, but have not yet received enough reviews to validate their success. Niche vendors include: Spredfast, Lithium, Gremln

Enterprise software user review site G2 Crowd recently released rankings of 13 social media management products based on 350 user reviews. The Gridâ„ , G2 Crowd's software recommendation engine, factors in customer satisfaction reported by users and vendor scale determined from social and public data to rank products.

HootSuite and TweetDeck earned Leader status based on the vendors' high scale scores and the high customer satisfaction ratings reported by users. High Performers – which also received high customer satisfaction scores but have lower scale scores – include Sprout Social, GroSocial, AgoraPulse and Sendible.

Satisfaction rankings are generated from user reviews consisting of up to 44 questions, including ratings of features and functionality such as social campaigns, ads and analytics. Scale is calculated from vendor size, market share and social impact. Based on a combination of these scores, each product is named a leader, high performer, contender or niche.


Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

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