The Battle for Sales: Five Reasons Showrooming Will Always Win

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Skip the training. Sales staff will be gone in a week anyway. Yikes, big mistake. The reality is this won’t save you any time or resources; knowledgeable associates are what keep your real estate investment working for you. Train and cross-train them. Empower them to be there for your customers and help with what is needed. In some cases, that might even include deploying a mobile POS.

Now that we're getting into the holiday shopping season (so hard to believe!), many retailers are preparing for the challenges showrooming will present, while others are trying to ignore the potential issue. Showrooming is basically when a consumer goes into a physical store location to check out a product, looks it up online from their mobile device, and then leaves the store with the intent to purchase online at a cheaper or discounted price. It's a big challenge for retailers who may not have an online presence, or aren't quite sure how to combat it. Henry Helgeson, CEO of Cayan, along with Alexandra Frith, director of marketing at Retail Pro International, have put together a list of tips for retailers to overcome the challenges of showrooming.


Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

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