The 5 Essential Traits of Digital Innovators

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Embrace Feedback

Digital innovators don't just release a minimum viable product (MVP) and stop. They embrace a culture of continuous feedback in order to identify and learn from their mistakes, as well as to iterate and improve upon what works. To do this, they implement proper tooling and processes, including DevOps practices, to cope with continuous, incremental change.

"Innovation distinguishes between a leader and a follower." – Steve Jobs

More than ever, digital innovation is required to distinguish your company from a growing number of competitors. From startups like Uber and Airbnb to old-line companies like John Hancock and The New York Times, digital innovators successfully bring new ideas to market, transforming their customer experience, products and services, and business models.

For many organizations, however, digital innovation is easier said than done. And many are unsure where to start. To help, Roald Kruit, co-founder of Mendix and head of the company's digital transformation practice, defines the five core capabilities that set digital leaders apart from digital laggards, enabling them to drive innovation.


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