The 5 Essential Traits of Digital Innovators

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Fail Fast and Learn Fast

For digital innovators, failure is not an option – it's a necessity. They understand that innovation requires making mistakes along the way; the key is failing fast so they can learn fast. They're able to spin up experiments quickly and cheaply, test them with small audiences, and implement the right measures to determine success. Many even have a dedicated innovation/failure budget.

"Innovation distinguishes between a leader and a follower." – Steve Jobs

More than ever, digital innovation is required to distinguish your company from a growing number of competitors. From startups like Uber and Airbnb to old-line companies like John Hancock and The New York Times, digital innovators successfully bring new ideas to market, transforming their customer experience, products and services, and business models.

For many organizations, however, digital innovation is easier said than done. And many are unsure where to start. To help, Roald Kruit, co-founder of Mendix and head of the company's digital transformation practice, defines the five core capabilities that set digital leaders apart from digital laggards, enabling them to drive innovation.

 

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