Ten Things J.D. Power Has Learned in Business

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Don’t torture the data till it confesses.

Don’t be blind to all but the good news you may want to hear. Consciously or unconsciously interpreting information that comes across your desk in a way that supports past decisions rather than illuminates needed improvements is short-sighted and won’t bring you closer to the satisfied customers who will ultimately dictate your success.

After fifty years working with a range of companies — as well as founding and running his own company, J.D. Power and Associates — Dave Power has observed a good deal, and come away with a few thoughts about how to have the best shot at success in business.

The businesses he has seen grow, adapt, and thrive are the ones that keep a focus on satisfying customers by listening to them, anticipating their needs and desires, and maintaining their organizations’ prioritizing of these principles.

Whether he's speaking with business school students or seasoned executives, he finds that his advice incorporates 10 basic lessons he has learned throughout his career.

Dave Power is the founder of J.D. Power and Associates. The new book about his fifty years in the auto industry, "Power: How J.D. Power III Became the Auto Industry’s Adviser, Confessor, and Eyewitness to History," is currently available. For more information, visit http://www.davepowerbook.com.


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