Ten Things J.D. Power Has Learned in Business

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Have empathy, be kind.

Of course this applies to all of the individuals in your own organization who come together to provide the support you need to run your business—from your CFO to the cleaning crew. It’s a Golden Rule in Power's book. He has found that it inspires employees to show that you care about them enough to acknowledge them and ask about their families. Another example is with regard to clients. Sometimes you don’t agree with what they are doing, or you know that they are in an unwinnable position. Power felt a compassion for them and always tried to make sure that our information was there to help them.

After fifty years working with a range of companies — as well as founding and running his own company, J.D. Power and Associates — Dave Power has observed a good deal, and come away with a few thoughts about how to have the best shot at success in business.

The businesses he has seen grow, adapt, and thrive are the ones that keep a focus on satisfying customers by listening to them, anticipating their needs and desires, and maintaining their organizations’ prioritizing of these principles.

Whether he's speaking with business school students or seasoned executives, he finds that his advice incorporates 10 basic lessons he has learned throughout his career.

Dave Power is the founder of J.D. Power and Associates. The new book about his fifty years in the auto industry, "Power: How J.D. Power III Became the Auto Industry’s Adviser, Confessor, and Eyewitness to History," is currently available. For more information, visit http://www.davepowerbook.com.


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