Ten Things J.D. Power Has Learned in Business

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Remember who the client is.

In a B2B world, it is the organization or business you serve, not just the guy or gal sitting across from you. This is important from two perspectives. It is critical that you not serve the desires of the representative assigned to work with you to the disservice of the organization. On the flipside, you must feel empowered to not let that person become an obstacle to the organization receiving the information necessary to take full advantage of your services. Power has encountered situations where the person assigned to work with his team put up roadblocks to information reaching further up the chain of command because it undermined his own position within the organization. Power worked around this by sending letters directly to top leaders or using the press to get out the critical information, knowing that it was only when the message could not be ignored that true change for the organization could occur.

After fifty years working with a range of companies — as well as founding and running his own company, J.D. Power and Associates — Dave Power has observed a good deal, and come away with a few thoughts about how to have the best shot at success in business.

The businesses he has seen grow, adapt, and thrive are the ones that keep a focus on satisfying customers by listening to them, anticipating their needs and desires, and maintaining their organizations’ prioritizing of these principles.

Whether he's speaking with business school students or seasoned executives, he finds that his advice incorporates 10 basic lessons he has learned throughout his career.

Dave Power is the founder of J.D. Power and Associates. The new book about his fifty years in the auto industry, "Power: How J.D. Power III Became the Auto Industry’s Adviser, Confessor, and Eyewitness to History," is currently available. For more information, visit http://www.davepowerbook.com.

 

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