Social Recruiting Heats Up in Competitive Job Market

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The best employees tend to attract the best candidates. Whether there is an overlap from college or at a previous job, every employee contact is also a potential candidate. Social media has opened candidate networks far larger than recruiters have ever used before.

  • One in three recruiters report that social media recruiting improved both the quantity and quality of candidates.
  • Referrals represent the highest quality source of candidates (64 percent); social networks and corporate career sites have also jumped in significance (59 percent).
  • Forty-three percent of employees from referrals and company career pages stay longer than three years, while only 14 percent of job board hires stay longer than three years.
  • Referrals are the highest-rated source of new hires, and it's far easier for employees to share jobs through social networks. A reported 73 percent of recruiters report they will increase their investment in social networks in 2013, while 62 percent report they will increase their referral incentives.

Jobvite, a leading recruitment platform for the social web, recently announced the results of its annual Social Recruiting Survey. Now in its sixth year, the Jobvite annual Social Recruiting Survey was completed in July 2013 by more than 1600 recruiting and human resources professionals.

"It's no longer a question of 'are recruiters using social media?'" said Dan Finnigan, president and CEO of Jobvite. "It's a question of how. We've seen a significant jump in social media engagement over the years; in 2013, it's a given. Companies are ready and willing to pay for the best talent, and now they're looking for ways to optimize spend on their recruiting programs to find those people. Social recruiting provides a way to quickly and easily find those 'under the radar' candidates -- people who might not be actively looking for a role, but who are a perfect fit for open positions at your company. This data speaks to the power of social recruiting, and it is exciting to think about what's on the horizon."


Related Topics : A Big Market for Big Data Jobs, Midmarket CIO, IT Management Automation, SharePoint, Technology Markets

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