Social Recruiting Heats Up in Competitive Job Market

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With nine out of 10 surveyed companies using social media in their recruiting strategy, candidates and companies are now in direct communication, all the time. LinkedIn, Facebook and Twitter continue to be the most used channels by recruiters, with an increase in adoption of emerging, specialized and localized social networks including GitHub, Yammer, Stackoverflow, Pinterest and Instagram.

  • Recruiters use LinkedIn 93 percent of the time to search, contact, and keep tabs on candidates in the hiring process.
  • Facebook and Twitter are the main channels that recruiters use to showcase employer brand -- 65 percent of recruiters surveyed use Facebook and 47 percent of recruiters use Twitter to post about company culture.
  • Recruiters continue to use social media even after sourcing and contacting candidates -- a reported 18 percent use Twitter and 25 percent use Facebook to vet candidates after the interview process.

Jobvite, a leading recruitment platform for the social web, recently announced the results of its annual Social Recruiting Survey. Now in its sixth year, the Jobvite annual Social Recruiting Survey was completed in July 2013 by more than 1600 recruiting and human resources professionals.

"It's no longer a question of 'are recruiters using social media?'" said Dan Finnigan, president and CEO of Jobvite. "It's a question of how. We've seen a significant jump in social media engagement over the years; in 2013, it's a given. Companies are ready and willing to pay for the best talent, and now they're looking for ways to optimize spend on their recruiting programs to find those people. Social recruiting provides a way to quickly and easily find those 'under the radar' candidates -- people who might not be actively looking for a role, but who are a perfect fit for open positions at your company. This data speaks to the power of social recruiting, and it is exciting to think about what's on the horizon."


Related Topics : A Big Market for Big Data Jobs, Midmarket CIO, IT Management Automation, SharePoint, Technology Markets

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