In 2015, we will see brands take major steps toward real selling on social networks. As you may have heard, Twitter and Facebook have both started testing in-stream buy buttons. It's a good bet that Facebook and Twitter users will see more buy buttons in the near future. Beyond selling directly within feeds, there will be a big overall increase in promotions and purchasing. Brands will want to flood their social channels with information on deals and discounts, but they will need to be wary of how they draft their content due to Facebook's new algorithm changes, impacting promotional posts.
To help you manage 2015's social challenges, Falcon Social, a leading social media management platform, offers a few tips for social media success in the new year. This is what companies need to be aware of, participate in, and watch out for during 2015.
With an historic shift toward e-commerce, it's more important than ever that retailers have the right pieces in place to successfully capture online traffic and drive conversions. ... More >>
Digital innovation is by far the biggest influencer, changing the way we do just about everything, from shopping to communication to running a business. ... More >>
In addition to posing a critical challenge to company branding, web scraping threatens sales, SEO rankings and can undermine the integrity of content that took resources to produce. ... More >>