Social Media Strategy: Eight Tips for 2015

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Social Media for Business Growth

In 2015, Falcon Social predicts that social media will be used as a business tool more than ever. We have already started seeing social media break up silos in a lot of organizations. The big focus is still within marketing departments, but we have seen customer service taking on a bigger part of the social media presence. We do expect to see departments like HR, PR and sales really start focusing more on finding how to work with social media as a tool for business growth and cutting costs. That will also mean a huge change in organizational structures and process. That will require tooling that enables teams working efficiently together by audit trails, users' roles and approval workflows.

In 2015, we will see brands take major steps toward real selling on social networks. As you may have heard, Twitter and Facebook have both started testing in-stream buy buttons. It's a good bet that Facebook and Twitter users will see more buy buttons in the near future. Beyond selling directly within feeds, there will be a big overall increase in promotions and purchasing. Brands will want to flood their social channels with information on deals and discounts, but they will need to be wary of how they draft their content due to Facebook's new algorithm changes, impacting promotional posts.

To help you manage 2015's social challenges, Falcon Social, a leading social media management platform, offers a few tips for social media success in the new year. This is what companies need to be aware of, participate in, and watch out for during 2015.


Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

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