Social Media Strategy: Eight Tips for 2015

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Embrace the Data

2015 will be an exciting year in digital marketing as the general mood of social media for business has become more serious, and more data-driven. It's important to embrace the science behind content, and become much more tactical as the social landscape shifts, and data collection practices are scrutinized.

In 2015, we will see brands take major steps toward real selling on social networks. As you may have heard, Twitter and Facebook have both started testing in-stream buy buttons. It's a good bet that Facebook and Twitter users will see more buy buttons in the near future. Beyond selling directly within feeds, there will be a big overall increase in promotions and purchasing. Brands will want to flood their social channels with information on deals and discounts, but they will need to be wary of how they draft their content due to Facebook's new algorithm changes, impacting promotional posts.

To help you manage 2015's social challenges, Falcon Social, a leading social media management platform, offers a few tips for social media success in the new year. This is what companies need to be aware of, participate in, and watch out for during 2015.

 

Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

 
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