Social Media Strategy: Eight Tips for 2015

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Employee Advocacy

Employee advocacy is a powerful tool that often is ignored: In the past couple of years, the industry has gone from instilling social compliance initiatives, to educating team members on social practices. It's now time to fully embrace employee advocacy programs, or you'll miss out on a huge opportunity. Going into 2015 Falcon Social predicts that this will be a huge differentiator between companies. Your employees, like most other people, will be very vocal on social media during the year. The time is right to leverage their connections and have them start being brand advocates now.

In 2015, we will see brands take major steps toward real selling on social networks. As you may have heard, Twitter and Facebook have both started testing in-stream buy buttons. It's a good bet that Facebook and Twitter users will see more buy buttons in the near future. Beyond selling directly within feeds, there will be a big overall increase in promotions and purchasing. Brands will want to flood their social channels with information on deals and discounts, but they will need to be wary of how they draft their content due to Facebook's new algorithm changes, impacting promotional posts.

To help you manage 2015's social challenges, Falcon Social, a leading social media management platform, offers a few tips for social media success in the new year. This is what companies need to be aware of, participate in, and watch out for during 2015.


Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

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