Social Media Strategy: Eight Tips for 2015

Email     |     Share  
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10
Next Social Media Strategy: Eight Tips for 2015-4 Next

Pay Attention to Tone

Pay attention to your tone. If getting the right tone of voice on social media is difficult through most of the year, it becomes even trickier during the holidays. The holidays are meaningful for a lot of people, which means they also bring plenty of potential to offend. Things can be especially fraught in the U.S., where both 'Merry Christmas' and 'Happy Holidays' could make someone mad. While it makes sense that brands aim for an unobjectionable tone during these circumstances, cutting all personality out of your communications to avoid doing harm seems cheerless and hollow. Tone is important, yes, but don't play it too safe either.

In 2015, we will see brands take major steps toward real selling on social networks. As you may have heard, Twitter and Facebook have both started testing in-stream buy buttons. It's a good bet that Facebook and Twitter users will see more buy buttons in the near future. Beyond selling directly within feeds, there will be a big overall increase in promotions and purchasing. Brands will want to flood their social channels with information on deals and discounts, but they will need to be wary of how they draft their content due to Facebook's new algorithm changes, impacting promotional posts.

To help you manage 2015's social challenges, Falcon Social, a leading social media management platform, offers a few tips for social media success in the new year. This is what companies need to be aware of, participate in, and watch out for during 2015.


Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

More Slideshows

Global33-290x195 2017 and Beyond: How Digital Innovation Will Impact the World

Digital innovation is by far the biggest influencer, changing the way we do just about everything, from shopping to communication to running a business. ...  More >>

DistilNetworksWebScrapping0x The Ubiquity and Danger of Web Scraping

In addition to posing a critical challenge to company branding, web scraping threatens sales, SEO rankings and can undermine the integrity of content that took resources to produce. ...  More >>

ForterEcommerceFraud0x Combat E-Commerce Fraud, Keep Up with the Latest Tech

The challenge for online retailers is to combine effective fraud prevention that protects their bottom line with great customer experience and high approvals. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.