Social Media Strategy: Eight Tips for 2015

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Customer Care

Customer care is always important, but doubly so during holidays and special events. These special occasions mean more volume, more discounts, and greater expectations from customers, especially on social media. These times of year require a higher level of planning and preparation in terms of customer service. Some important things to remember: Consider increasing the hours your customer service teams are available, make sure that procedures are in place to get messages that need responses immediately, and be empathetic. Give customer service reps as much power as possible to solve client problems, especially over the holidays, because the holidays can be stressful and sometimes things can be heated on social channels.

In 2015, we will see brands take major steps toward real selling on social networks. As you may have heard, Twitter and Facebook have both started testing in-stream buy buttons. It's a good bet that Facebook and Twitter users will see more buy buttons in the near future. Beyond selling directly within feeds, there will be a big overall increase in promotions and purchasing. Brands will want to flood their social channels with information on deals and discounts, but they will need to be wary of how they draft their content due to Facebook's new algorithm changes, impacting promotional posts.

To help you manage 2015's social challenges, Falcon Social, a leading social media management platform, offers a few tips for social media success in the new year. This is what companies need to be aware of, participate in, and watch out for during 2015.


Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

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