Six Tips for Subscription Commerce Migration

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Don’t choose a subscription commerce platform that limits your ability to offer changing pricing and product options to meet customers’ demands and desires.

Questions to ask:

  • Does the platform allow the company to base its communications on individual customer activities (product usage, billing status, plan changes, etc.) in order to engage appropriately and boost satisfaction and loyalty?
  • Will customer service reps have visibility into a subscriber’s history, at any point in time, to properly address inbound support issues?

Adobe and YouTube’s recent announcements about their plans for recurring revenue initiatives mark a watershed moment reflecting a sweeping change in how software and services are sold and consumed in the Internet age.

The trend toward businesses moving to subscription commerce is more than a fad; a growing portion of U.S. businesses -- 47 percent -- have, or are considering offering new services with a recurring revenue model. Clearly companies large and small are accessing new markets, increasing competitive advantage and monetizing customer interactions.

One Size Doesn't Fit All

However, every company’s needs are unique when it comes to managing customers as subscribers. Some companies need a simple, straightforward platform to manage a handful of products or services and a few transactions, while others need a system that will handle multiple offerings and currencies, changes, and integration with a complex legacy infrastructure.

The Devil Is in the Details

Cloud-based subscription billing expert Aria Systems says there are six factors to consider when selecting a subscription commerce solution.


Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

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