On mobile, perception is everything. And if you consistently make it easy for a user to seamlessly complete their tasks, your site will be perceived as fast and efficient -- key mobile benchmarks. Successful mobile journeys need to be short and sweet: This is true no matter what type of experience you are trying to provide. Use finger-friendly navigation and consistent action colors that stand out and focus the user’s attention. Category navigation should not require multiple refreshes, for example, in order for the customer to access the add-to-cart button faster.
Further, if you maintain a transactional site, the checkout process demands your acute attention. In order to drive conversions, reduce the number of steps and the amount of text that has to be entered throughout the checkout process. Consider digital wallet technologies, like MasterPass, Google Wallet, V.me and PayPal to reduce the amount of steps users need to complete to transact.
It’s no secret that smartphones are overwhelmingly the most popular and fastest growing mobile access point to the Internet today. Just recently we learned that by the end of this year, mobile devices will outnumber the amount of people on earth, and by 2017, there will be over 10 billion mobile-connected devices. So how does this influence how you should approach your mobile site?
Here are six tips, from Roland Campbell, director of solution engineering at Usablenet, for creating a mobile site focused on speed and ease of use.
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