Six Reasons Businesses Need to Pay Attention to Unstructured Data

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The analysis of unstructured data, specifically social data created by tweets and Facebook posts, can provide great insights into how a company is perceived by the public. It can also highlight any issues customers are facing in regard to products that employees can respond to and correct, improving customer satisfaction.  

It should come as no surprise that unstructured data volumes are rapidly increasing as we create more and more of it in our personal and professional lives. IT departments are struggling to store and manage all this data, but they must not get discouraged; it is a valuable resource for businesses.

Analysts, including Gartner and IDC, predict that as much as 80 percent of data is unstructured. This data is a treasure chest chock-full of valuable information and insight, but it is notoriously difficult to manage. Gartner defines unstructured data as “content that does not conform to a specific, pre-defined data model. It tends to be the human-generated and people-oriented content that does not fit neatly into database tables.” This includes PowerPoint presentations, spreadsheets, text documents, emails, social media posts, videos, photos and much more. When unstructured data is properly analyzed, it can yield rich information about customers, markets and products.  

Steve Kearns, director of product management for DataGravity, presents six reasons why businesses in all industries need to pay attention to unstructured data and the results it can yield them.


Related Topics : Vulnerabilities and Patches, Resellers, Broadcom, Broadband Services, Supercomputing

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