Six Key Steps to Build a Successful Digital Business

Email     |     Share  
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8
Six Key Steps to Build a Successful Digital Business-8

Digital business is changing the way organizations use and think about technology, moving technology from a supporting player to a leading player in innovation, revenue and market growth, according to Gartner, Inc. However, digital business should not be considered an IT program and should instead become an enterprise mindset and lingua franca, with digital expertise spread across the enterprise and value ecosystem. 

Gartner predicts that a lack of digital business competence will cause 25 percent of businesses to lose competitive ranking by 2017. 

"CIOs or IT professionals hear 'digital business' and think 'IT' will be blindsided," said Ken McGee, vice president and Gartner Fellow. "Digital business is not synonymous with IT. It is about revenue, value, markets and customers. It is outward-focused. It is a metaphorical combination of front office, top line and downstage compared with back office, bottom line and backstage. True, information and technology help to build the capabilities for digital businesses, but they are only part of a complex picture." 

"Businesses have used information and digital technology for some time as sources of efficiency and productivity," continued Mr. McGee. "However, in a digital business, digital technology, for the first time, moves into the forefront, into the heart of what the business is doing and how it generates revenue, seizes competitive advantage and produces value. Digital business represents a more extreme revolution than previous technology-driven changes, and CIOs, with their insight into technology and information, are positioned to develop and promote a successful digital business." 

Gartner has identified six crucial steps that will enable CIOs and other business leaders to build a successful digital enterprise and change the game. 

 

Related Topics : A Big Market for Big Data Jobs, Midmarket CIO, IT Management Automation, SharePoint, Technology Markets

 
More Slideshows

Five9RemoteEmployees0x 5 Best Practices to Enable Remote Workers

Recent years have seen a significant increase in the remote workforce as developments in technology have given employees the freedom to work anywhere, anytime. ...  More >>

DataM62-190x128 10 Steps for a Proper Data Governance Plan

Establishing a digital governance plan can be a challenge, but with the right education and tools, the job can be made a lot simpler. ...  More >>

PlexxiITRoles0x IT Roles: The New Faces of Network Infrastructure

The newfound emphasis on tools and service integration is shaping a new crop of industry professionals — the actual faces behind the IT infrastructure. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.