Important Insights on the Mobile Web Experience - Slide 8

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Important Insights on the Mobile Web Experience-8

Tablet use painted a somewhat different profile. News and entertainment are accessed most (79 percent) and searching for information (77 percent), watching videos (76 percent), accessing location information (75 percent) and participating in social networks (75 percent) round out the top five activities on tablet devices. While tablet users were no more likely to do banking when compared to a smartphone (50 percent v. 56 percent), they were much more likely to purchase something (62 percent v. 47 percent) or book travel (41 percent v. 29 percent).


Keynote Competitive Research, the industry analysis group of Keynote® Systems (NASDAQ: KEYN), recently shared results of its nationwide mobile user survey, revealing important insights on how and why consumers leverage their smartphones and tablet devices. Keynote Competitive Research conducted this online study in a 2012 study of more than 5,000 U.S. adults (methodology included below).

Overall, the survey showed that while expectations vary somewhat depending on the platform – desktop, smartphone or tablet – they are definitely increasing. In short, user expectations no matter the device are for very fast performance. Many sites, especially on smartphones and tablets, continue to be slow and disappoint consumers on a regular basis. Bottom line: Keynote’s research shows that the ‘expectation gap’ for performance has tightened considerably across platforms, and vendors ignore these increased expectations for blazing fast performance at their own peril.


Related Topics : In Their Own Words: The Four Dark Horses for the Third Major Mobile OS Speak, HTC, Mobile Search, 3G, Location-Based Services

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