Social, Mobile, Cloud and Information: The Building Blocks of Tomorrow’s Technology Platform - Slide 2

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Social is one of the most compelling examples of how consumerization drives enterprise IT practices. It includes personal activities of sharing comments, links and recommendations with friends. Consumer vendors have been quick to see the influence of friends sharing recommendations on what to buy.

Social technologies both drive and depend on the other three nexus forces:

  • Social provides an important need for mobility: Accessing social networks is one of the primary uses of mobile devices and social interactions have much more value when they are possible wherever the user is located.
  • Social depends on cloud for scale and access: Social networks benefit from scale, the kind of scale that is really only practical through cloud deployment.
  • Social feeds and depends on deep analysis: Social interactions provide a rich source of information about connections, preferences and intentions. As social networks get larger, participants need better tools to be able to manage the growing number of interactions, which drives the need for deeper social analytics.

A nexus of converging forces — social, mobile, cloud and information — is building upon and transforming user behavior while creating new business opportunities, according to Gartner, Inc.

Although these forces are innovative and disruptive on their own, together they are revolutionizing business and society, disrupting old business models and creating new leaders. As such, the nexus of forces is the basis of the technology platform of the future.

"In the nexus of forces, information is the context for delivering enhanced social and mobile experiences," said Chris Howard, managing vice president at Gartner. "Mobile devices are a platform for effective social networking and new ways of work. Social links people to their work and each other in new and unexpected ways. Cloud enables delivery of information and functionality to users and systems. These forces of the nexus are intertwined to create a user-driven ecosystem of modern computing."

Mr. Howard explained that not that long ago, people's most sophisticated computing experience was at work, and computing was limited at home. Now, in most cases, the opposite is true. The consumerization of IT is a result of the availability of excellent devices, interfaces and applications with minimal learning curves. As a result of using these well-designed devices, people have become more sophisticated users of technology, and the individual has been empowered. People expect access to similar functionality across all their roles and make fewer distinctions between work and non-work activities.

 

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