Top 10 Content Strategy Pitfalls - Slide 8

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Before you start any content strategy project, be sure to review the content you already have. A thorough audit will help you better understand how old and new content will interact AND avoid common pitfalls — such as creating duplicate content or publishing conflicting information. As an added bonus, you’ll spot any out-of-date, inaccurate, and irrelevant content that needs to get fixed or nixed.

Melissa Rach, vice president of content strategy at Brain Traffic and coauthor of Content Strategy for the Web, Second Edition, sees far too many organizations making similar mistakes in their outreach attempts. The "throw it together" approach that most people employ tends to create havoc, rather than useful information for potential customers and clients. She shares 10 of the most common (and dangerous) pitfalls that everyone should learn to avoid.

Web pages, mobile apps, print materials, and social media create an endless stream of content that can be a challenge for any organization. A content strategy can help ensure that all of your content efforts are beneficial to your business, and ultimately to your content users.

Adapted from Peachpit for IT Business Edge

 

Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

 
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