Top 10 Content Strategy Pitfalls - Slide 7

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When you’re faced with short deadlines and limited resources, it’s tempting to skip content-focused research and jump right to solutions. But, no matter how clever or time-crunched you are, skipping research and analysis is always a big risk. To create an informed content strategy, it’s critical that you understand all the factors that impact your content — from internal factors such as business goals and workflow issues to external factors such as user behaviors and competitive activities.

Melissa Rach, vice president of content strategy at Brain Traffic and coauthor of Content Strategy for the Web, Second Edition, sees far too many organizations making similar mistakes in their outreach attempts. The "throw it together" approach that most people employ tends to create havoc, rather than useful information for potential customers and clients. She shares 10 of the most common (and dangerous) pitfalls that everyone should learn to avoid.

Web pages, mobile apps, print materials, and social media create an endless stream of content that can be a challenge for any organization. A content strategy can help ensure that all of your content efforts are beneficial to your business, and ultimately to your content users.

Adapted from Peachpit for IT Business Edge


Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

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