Top 10 Content Strategy Pitfalls - Slide 10

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More content isn’t necessarily better. More content costs more to create, is harder to maintain, and can give your users information overload. So don’t be afraid to go small. Scale back your content efforts, by ensuring every piece of content supports a key business objective, fulfills a user need, and has a person assigned to maintain it. You’ll be surprised how much content gets eliminated using those three commonsense requirements.

Melissa Rach, vice president of content strategy at Brain Traffic and coauthor of Content Strategy for the Web, Second Edition, sees far too many organizations making similar mistakes in their outreach attempts. The "throw it together" approach that most people employ tends to create havoc, rather than useful information for potential customers and clients. She shares 10 of the most common (and dangerous) pitfalls that everyone should learn to avoid.

Web pages, mobile apps, print materials, and social media create an endless stream of content that can be a challenge for any organization. A content strategy can help ensure that all of your content efforts are beneficial to your business, and ultimately to your content users.

Adapted from Peachpit for IT Business Edge

 

Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

 
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