Melissa Rach, vice president of content strategy at Brain Traffic and coauthor of Content Strategy for the Web, Second Edition, sees far too many organizations making similar mistakes in their outreach attempts. The "throw it together" approach that most people employ tends to create havoc, rather than useful information for potential customers and clients. She shares 10 of the most common (and dangerous) pitfalls that everyone should learn to avoid.
Web pages, mobile apps, print materials, and social media create an endless stream of content that can be a challenge for any organization. A content strategy can help ensure that all of your content efforts are beneficial to your business, and ultimately to your content users.
Adapted from Peachpit for IT Business Edge
The Crowd2Shelf Contest is a national campaign to find the next great innovation and grant the opportunity to sell in Staples stores and on Staples.com. ... More >>
Tech experts have been working hard to soup up the attractions and fright factor at many of the country's best haunted houses. Check out the top 13. ... More >>
Shopping trends are shifting, and slow performance affects everything from individual transactions, to customer retention and, ultimately, revenue. ... More >>