Top 10 Content Strategy Pitfalls

Share  
1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  |  11
Previous Next

Click through for the top 10 most common (and dangerous) content pitfalls everyone should avoid, as identified by Melissa Rach, vice president of content strategy at Brain Traffic and coauthor of Content Strategy for the Web, Second Edition

Melissa Rach, vice president of content strategy at Brain Traffic and coauthor of Content Strategy for the Web, Second Edition, sees far too many organizations making similar mistakes in their outreach attempts. The "throw it together" approach that most people employ tends to create havoc, rather than useful information for potential customers and clients. She shares 10 of the most common (and dangerous) pitfalls that everyone should learn to avoid.

Web pages, mobile apps, print materials, and social media create an endless stream of content that can be a challenge for any organization. A content strategy can help ensure that all of your content efforts are beneficial to your business, and ultimately to your content users.

Adapted from Peachpit for IT Business Edge

 

Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

 
More Slideshows

Social8-190x128 Six Tips for Turning Customer Feedback into a Powerful Business Tool

Marketing pros love to talk about Big Data, and with good reason. Unfortunately, many marketers continue to overlook their most valuable data source: their customers. ...  More >>

DataM30-190x128 The Microservices Revolution: Five Points You Need to Know

The use of microservices is a new way of app building that breaks up application services into smaller, independent parts and functions. ...  More >>

infra44-190x128 Six E-Signature Security Requirements for Digital Transactions

Taking a broader view of e-signature security will help companies strengthen their legal and compliance position while ensuring maximum adoption. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.


 
Thanks for your registration, follow us on our social networks to keep up-to-date