Transparency and end-user consent opt-in. – David Allen, CTO, Locaid Technologies
For any company collecting, sharing and/or storing personal information, clear and explicit user opt-in is key to maintaining a positive brand perception and authenticity. In spring 2012, Google and Apple, and a handful of popular smartphone applications were publicly scorned for compiling user information, including location data, and actual names, emails and phone numbers of contacts in users' address books. With numerous privacy lawsuits arising out of these cases, the important facet to recognize is that these companies are not under scrutiny for collecting the data; they're in trouble for not being transparent and obtaining consent with consumers.
Here are the top 10 strategic technology trends that will impact most organizations in 2017. Strategic technology trends are defined as those with substantial disruptive potential or those reaching the tipping point over the next five years. ... More >>