Eight Self-Transformation Tips That Can Transform Business - Slide 9

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This is where mojo finds its true fulfillment (not to mention financial reward). What is momentum? It’s the force of an idea and the acceleration you give to take hold of a market. The Pet Rock from the ’70s represents speed, which is just force applied to an idea. On the other hand, the iPhone represents momentum: It’s something people needed and wanted without realizing they needed and wanted it. So do Starbucks and Disney: The former filled the need for coffee communities; the latter filled the need for a business model based on happiness.

Momentum is a unique way to view the market. Companies that don’t understand it will miss the drivers that indicate where momentum is going. Those that do will get there first with products designed to be hot sellers. If you think about it, leveraging momentum is the pinnacle of servant leadership. You’re so tuned into your customers that you know them better than they know themselves.

Previously, Don Tennant wrote about Mohan Nair, an IT guy who had written about a prerequisite for business transformation: that business leaders must give employees a cause to believe in. It turns out there’s a prerequisite for that prerequisite: If a business leader is going to transform his employees, he first needs to transform himself.

Nair, chief innovation officer at Cambia Health Solutions in Portland, Ore., is a computer scientist with a résumé that includes positions at Intel, Mentor Graphics and a few other IT companies. He’s also the author of “Strategic Business Transformation: The 7 Deadly Sins to Overcome,” and he’s come up with eight great tips on how to bring about that self-transformation.

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