Ten Trends Impacting Technology, Media and Service Providers for Next 10 Years - Slide 5

Email     |     Share  
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12
Next Ten Trends Impacting Technology, Media and Service Providers for Next 10 Years-5 Next

Technology is facilitating more customized shopping experiences and putting greater power into the hands of the customer. Consumers have unprecedented access to the information they need to make more-informed decisions about switching between brands. Dealing with empowered consumers makes life more challenging for brands, but presents an opportunity for competitive differentiation to organizations that are prepared to invest in meeting the demands of power customers. Technology brands need to assess and improve their ability to interact and develop a relationship with their customers through customer care initiatives, including after-sales and technical support.

Consumer technology markets are being redefined by a new set of consumer expectations and values shaped by global economics, technology and social change, according to Gartner, Inc. Analysts have identified 10 consumer macro trends shaping the technology, media and service provider markets over the next 10 years. All 10 of these trends converge around questions of value — what consumers value enough to pay for, how consumers' values are changing, and how technology and service providers (T&SPs) can respond to this to increase their sales and margins.

"Technologies are changing fast, but so are consumers. An understanding of the major demand-side dynamics is critical in order to build a 360-degree view of how the volatile market for digital technologies and services will evolve the next 10 years," said Nick Ingelbrecht, research director at Gartner. "Consumer macro trends are summaries of often complex and interrelated shifts in consumer behavior. All of these aspects of consumer behavior are dynamic and specific change drivers, and all of them impact technology markets."

More Slideshows:

Seven Tips to Help Professionals Negotiate Like Ninjas Strengthen your confidence and impact at work.

Five Unique Ways to Use a Log Management Solution Log management solutions enable companies to monitor and analyze all kinds of activity happening on their networks.

Top Ten Desktop Virtualization Myths A closer look at the differences between Virtual Desktop Infrastructure and Intelligent Desktop Virtualization.


Related Topics : Alcatel-Lucent

More Slideshows

IT_Man64-290x195 5 Tips for Working with a Consultancy Firm

Selecting the perfect consultancy firm may seem daunting, but keeping these five tips in mind will help organizations get off to a good start. ...  More >>

Top Six Priority Skills for IT Asset Management Leaders

ITAM is driving both increased demand for existing skills and a new requirement for augmented financial, commercial and legal skills. ...  More >>

Social, Mobile, Cloud and Information: The Building Blocks of Tomorrow’s Technology Platform

A nexus of converging forces is building upon and transforming user behavior while creating new business opportunities. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.