Secrets to Business Transformation: The Seven Deadly Sins - Slide 7

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Capabilities are what you can do for customers. Competence is the unique recipe of your capabilities and what you can do better than others consistently as far as your customers perceive. You can always gain a new capability: just learn how to do it yourself, hire someone who knows how to do it, or partner with another organization to fill that void. Stopping there, instead of understanding your competencies and using them to formulate your strategy, is the sin. It keeps you from being able to create value that people want and are willing to pay for.

Having covered the IT industry and written about IT professionals for over 20 years, Don Tennant has seen what happens when the C-suite in a company tries to undergo some sort of business transformation without IT having a seat at the table. So he was recently gratified to learn that an IT guy has written the book — or at least one of them — on the topic.

Mohan Nair, chief innovation officer at Cambia Health Solutions in Portland, Ore., is a computer scientist with stints at Intel, Mentor Graphics and a few other IT companies under his belt, and now he’s the author of “Strategic Business Transformation: The 7 Deadly Sins to Overcome.” Nair’s premise strikes Don as a logical one: That effective business transformation won’t happen unless business leaders give employees a cause to believe in. Here’s an encapsulation of those “deadly sins” that Nair says must be avoided in this cause-driven approach.

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