Attract Recruiters' Attention with Seven Personal Branding Trends - Slide 5

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Are you relying on job postings in your search?

Job postings are inefficient. Many unqualified candidates apply — especially in a down economy. The volume of resumes received can be unmanageable. As social networks make it easier to identify qualified potential hires, job postings will become obsolete. More and more, when hiring managers and recruiters have an open position, they’ll scour the Internet and reach out to their social networks to find the perfect candidate. When SHRM conducted research in 2011, they learned that 56 percent of HR managers use LinkedIn, Facebook and Twitter to source candidates (it was 34 percent in 2010). The number one reason they’re using social media in this way is to recruit passive candidates (84 percent). The Facebook app, BeKnown, finds and recommends jobs for you based on your skills and experience (from your profile) — before you even do a search.

What does this mean for you?

It’s becoming more likely that your next job will come to you — if your virtual brand is visible and compelling. Ensure your social network profiles are engaging and up-to-date. And make sure you use all the appropriate keywords in everything you post online so you’ll be found by those who seek your expertise.

William Arruda, founder of Reach Personal Branding and author of "Career Distinction" and the upcoming book, "Ditch. Dare. Do!,"  has been in the business of helping people build their brands for a decade and each year, he publishes his personal branding trends for job seekers. Take a look at this year’s trends, posted on TheLadders, and decide which will help give you an edge and attract the attention of recruiters and hiring managers.

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