Ten Tips for Better BI Reporting - Slide 7

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Uncovering unexpected insights is the crown jewel of data analysis, and many companies are not tapping into the data sources that can provide them with this opportunity. By collecting and analyzing social media data, for example, alongside the rest of your corporate data, you get an enhanced view of the people who purchase (or don’t purchase) your products and services. Social data can help you spot early trends that can drive product development, product delivery and marketing messaging.

One of the most common functions of business intelligence is reporting — so much so that the terms are often used interchangeably. Reporting is really the presentation layer of BI, or the interface between the data repositories and the decision-makers. As more employees in a company become responsible for decision-making, easy access to reporting and analysis has become paramount. Companies are moving beyond the notion of static reports for a small subset of users, and opening reporting up to knowledge workers (the casual BI user).

Reporting for some organizations is akin to manually manipulating data in Excel spreadsheets. But organizations that want to take their reporting to the next level should consider the following 10 pieces of advice from global BI leader arcplan.

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