Six Ways for Providers to Go to Market in the Data Center - Slide 5

Email     |     Share  
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8
Next Six Ways for Providers to Go to Market in the Data Center-5 Next

Some portfolio providers have taken a step beyond certification, integration and testing and have developed converged systems or integrated offerings for the data center. If the trend of approaching change in the data center with a definitive strategic plan that includes an integrated project road map continues into 2012, then going to market in this way could position providers as market leaders rather than market followers. Undertaking this strategy is a bold move. This approach represents a commitment to a new kind of data center and a new relationship between providers and customers. It requires significant investment and has the potential to take a long time to achieve a good return on investment (ROI).

IT managers are beginning to view the data center more holistically and are taking a more strategic approach to technology procurement and deployment, and technology and service providers that sell into the data center will want to broaden their marketing approach, according to Gartner, Inc.
"If you are selling into the data center, you are no longer just competing head-to-head with familiar competitors selling like products," said April Adams, research director at Gartner. "Today, you have increased competition not only in your specific area of technological expertise, but for overall enterprise mind share, as well. Providers will need to expand their view of the competitive landscape and consider alternative ways to go to market in order to highlight their strengths and maximize their sales potential."
Gartner has identified six ways that technology and service providers can go to market in the data center.

More Slideshows:


Gameification: How 'Kids' Games Transform BusinessKeep these elements in mind as you help develop and deploy training modules and initiatives.

Top Seven Internet Security Trends from 2011 From social media abuse to mobile malware to major busts, 2011 was filled with new twists on old scams.

Online Privacy Policies Are Lengthy, Complicated and Reveal Alarming Trends Existing policies are highly complex, lengthy and written in language that is confusing for the average person to understand.

 

Related Topics : IBM Looks to Redefine Industry Standard Servers, APC, Brocade, Citrix Systems, Data Center

 
More Slideshows

DataM63-290x195 Data Storage Today: Key Takeaways from VMworld 2016

Survey findings include pain points for secondary storage, average restore times, the growth of hyperconvergence and rate of cloud adoption in enterprises.  ...  More >>

cloud51-190x128 5 Best Practices for Managing Zombie Cloud Infrastructure

IT administrators need to identify zombie assets, verify idle status and shut off anything that is unused. Here's how to get your dormant infrastructure back in shape. ...  More >>

infra100-190x128 Top 10 Strategic Technology Trends for 2017

Here are the top 10 strategic technology trends that will impact most organizations in 2017. Strategic technology trends are defined as those with substantial disruptive potential or those reaching the tipping point over the next five years. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.