It's the time of the year when businesses need to say "thank you" to their customers during the holiday season. Campaigner®, an email marketing service that empowers companies to better attract and retain business through creative email marketing campaigns, and brand of j2 Global™ Communications, Inc. (NASDAQ: JCOM), is sharing five ways for businesses to show gratitude to customers using event-driven email campaigns.
"A timely thank you can have a tremendous impact on building a customer relationship," said Mike Pugh, vice president marketing, j2 Global. "Creating a sequence of messages to show appreciation lets the customer know that a business truly values that relationship, regardless of whether a purchase was made. When a customer feels appreciated they are more likely to return, more likely to purchase, and more likely to recommend."
Each of the following five trigger points can be a separate opportunity for businesses to send a touch point email campaign to customers.
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