Nucleus Top 10 Predictions for 2012 - Slide 7

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The unemployment rate will continue to hover near 10 percent. Although companies have lots of reasons not to hire, including politicians’ inability to shrink the government, one of the biggest reasons not to hire is technology. When companies do have money to spend, their two main choices are technology and people. A recent Nucleus survey found technology is winning hands down, with 50 percent of U.S. companies planning to increase their technology spend in 2012. Technology enables companies to avoid new hires by improving the productivity of the existing employees. Technology also wins because it doesn’t take sick days, ask for benefits, or file for unemployment. Add in the flexibility of the cloud and many firms will think about giving existing workers technologies to extend their productive workday before they think about putting out the “help wanted” sign.

Tight capital budgets, the European banking crisis, and the unending U.S. budget debate make predictability – and taking on less risk – even stronger themes for 2012. In the technology world, mobility, the cloud, and big data (very large data sets and their related challenges) are a few of the trends driving Nucleus Research’s 2012 predictions.

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