Nucleus Top 10 Predictions for 2012 - Slide 5

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As acquisitions continue to extend the stack of IBM and Oracle, technology buyers large and small will increasingly look to a big vendor with an 80 percent solution versus a best-of-breed application that must be managed, integrated, and negotiated separately. In former times, best-of-breed vendors could offer targeted functionality with clear net benefits over broad commodity products. Today, many software categories are at the end of the feature-function arms race and are instead focused on usability, integration, and low TCO – all capabilities that are best supported by larger vendors with a one-stop shop. Big vendors improve productivity by delivering more functionality in a single application and enable organizations to do more with a single data source. Add that big vendors are increasingly adding cloud offerings and other capabilities that are more digestible for small and medium-sized firms and it’s even easier to make the case for choosing a major label.

Tight capital budgets, the European banking crisis, and the unending U.S. budget debate make predictability – and taking on less risk – even stronger themes for 2012. In the technology world, mobility, the cloud, and big data (very large data sets and their related challenges) are a few of the trends driving Nucleus Research’s 2012 predictions.

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