Nucleus Top 10 Predictions for 2012 - Slide 2

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Spurred on by the adoption of Facebook, many enterprise software vendors have clamored to add “social” capabilities to their applications. Salesforce.com has Chatter, Microsoft and others have social connectors, and new vendors such as HubSpot and Yammer have emerged to capitalize on the social phenomenon. Nucleus’s analysis has found integrating capabilities like Chatter can drive an average productivity increase of 20 percent. However, for every organization that has successfully adopted social capabilities, there are two that struggle to make it work: either users don’t adopt or they don’t use it for any redeeming business purpose.

The biggest concern about the social enterprise is that it brings the productivity leaching characteristics of Facebook into the legitimate work technology environment, and that employees will use it for socializing and sharing Farmville tips, not for more effective work. This is a legitimate concern.

The most successful firms in 2012 and beyond will surpass social enterprises to become productive enterprises. They will use the acceptance of “social” tools to drive collaboration, work sharing, and more capable workers. They will take advantage of mobile device access to collaborative networks to spur employees to work during down time, day time, and night time. They will align, coax, and prod social tools to support clear business purposes and direct workers on how to use them to get ahead and stay employed. They will leverage social technology to build the productive enterprise.

Tight capital budgets, the European banking crisis, and the unending U.S. budget debate make predictability – and taking on less risk – even stronger themes for 2012. In the technology world, mobility, the cloud, and big data (very large data sets and their related challenges) are a few of the trends driving Nucleus Research’s 2012 predictions.

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