The 10 Things Every Business Should Know About B2B E-commerce - Slide 4

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They say a picture is worth a thousand words – but a lack of product images can be worth a lot more if you lose a sale! With images, the business buying process becomes a dynamic shopping experience. Through the use of images, video and even CAD integration, B2B e-commerce allows for a new dimension in product evaluation. Would you buy a car without first seeing what it looks like? Why should business procurement be any different?

It’s certainly no secret that more and more business is being conducted online each day. Consumers expect products and services to be instantly available, comparable and configurable to meet their needs online. The Web provides consumers with the instant results and fulfillment they demand from their shopping experience. But e-commerce is not strictly for B2C purchases; B2B customers have come to expect the same speed and simplicity associated with buying online.

While B2B e-commerce isn’t a new concept, its adoption rate has lagged. Many organizations could benefit greatly from adoption of a B2B e-commerce platform and BigMachines has identified a few tips to consider before doing so.

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