The Legacy of Steve Jobs - Slide 9

Email     |     Share  
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10
Next In his own words …-9 Next

In his own words …

"Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart."
– Stanford commencement speech 2005

While we have often focused on Steve Jobs' public roles and his capability to present products as highlighted in “The Presentation Secrets of Steve Jobs” — a book Rob Enderle thinks every aspiring or existing CEO should read — we forget that he also played the role of virtual customer. You can see the difference in market performance between products he "got," like the iPod, and products he didn’t, like AppleTV (Steve wasn’t a fan of TV).

Most technology companies bring out products based on what engineers, who have little real contact with customers, want to do. And most CEOs let them do it.  At Apple, Jobs took a personal interest and assured products could be easily pitched and sold, and could be enjoyed by him and his family. He was a super focus group of one and, better than any focus group, he was hard to manipulate.

More Slideshows:


How to Make a Great Impression in Your First 90 Days Start your new job off right with these tips.

The Secret Rules of Business Success (or Failure) Rules that define the differences between a company that is doing well and one that is failing.

Seven Tips to Attain Purpose and Happiness in Life and WorkIt may simply be a question of "when" not "if" a range of mobile computing devices displaces the PC.

 

Related Topics : Nortel, Fujitsu, Information Architecture, BEA Systems, TCP/IP

 
More Slideshows

hurricanes How Communications, Preparation and Willingness to Help Were Keys in Hurricane Crises

Entrepreneurial thinking, innovation and selflessness can make things better during crises. Here is a look at how organizations reacted and telecommunications products helped during recent hurricane crises. ...  More >>

PAM PAM Solutions: Critical to Securing Privileged Access

To protect the company from those insiders who abuse their privileged access and from hackers with stolen credentials, many companies are turning to a privileged access management (PAM) solution. ...  More >>

Fake news How Can We Fix the Fake News Problem?

Is fake news a security issue? Some say yes, as it can be used as a social engineering tool to spread disinformation and conceivably to get unsuspecting users to click on malicious links. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.