While the Web has become more strategic for almost every business it touches, it’s also becoming clearer that when it comes to making e-commerce decisions, a lot of businesses are flying blind.
A new survey of 228 IT and marketing professionals conducted by Endeca, a provider of e-commerce software, finds that business executives are making decisions without being able to see all the relevant data. Worse, many of them have to wait days, sometimes months, for IT departments to make changes to analytics tools they use when business requirements change. That means that in a world where e-commerce transactions take place in real time, many business managers are relying on analytics tools that were designed for a different era with predictable results.
What Motivates Consumers to 'Like' Content and Brands on Facebook Ninety-three percent of Facebook users click the "Like" button at least monthly, but the meaning behind "Like" varies considerably by age and context.
Top 10 Reads for IT Executives The top reads at Books24x7 are indicative of current business and IT trends.
Five Core Tenets of the Social IntranetThe new intranet will be a heterogeneous environment of systems across the whole company.
Here are the top 10 strategic technology trends that will impact most organizations in 2017. Strategic technology trends are defined as those with substantial disruptive potential or those reaching the tipping point over the next five years. ... More >>
Digital innovation is by far the biggest influencer, changing the way we do just about everything, from shopping to communication to running a business. ... More >>
The real value that the Internet of Things brings is at the intersection of gathering data and leveraging it. ... More >>