While the Web has become more strategic for almost every business it touches, it’s also becoming clearer that when it comes to making e-commerce decisions, a lot of businesses are flying blind.
A new survey of 228 IT and marketing professionals conducted by Endeca, a provider of e-commerce software, finds that business executives are making decisions without being able to see all the relevant data. Worse, many of them have to wait days, sometimes months, for IT departments to make changes to analytics tools they use when business requirements change. That means that in a world where e-commerce transactions take place in real time, many business managers are relying on analytics tools that were designed for a different era with predictable results.
What Motivates Consumers to 'Like' Content and Brands on Facebook Ninety-three percent of Facebook users click the "Like" button at least monthly, but the meaning behind "Like" varies considerably by age and context.
Top 10 Reads for IT Executives The top reads at Books24x7 are indicative of current business and IT trends.
Five Core Tenets of the Social IntranetThe new intranet will be a heterogeneous environment of systems across the whole company.
CPQ is a sales tool designed to help companies produce accurate and highly configured quotes. It centralizes all complex product, pricing and business rules, making them automatic and available in real time. ... More >>
Embracing a digital supply chain not only drives greater agility, efficiency and innovation, it also creates business advantage for companies. ... More >>
In our enthusiasm for all things "Big Data," are we abetting the data collectors in something that might be bad for society's (and our own) best interest? ... More >>