While the Web has become more strategic for almost every business it touches, it’s also becoming clearer that when it comes to making e-commerce decisions, a lot of businesses are flying blind.
A new survey of 228 IT and marketing professionals conducted by Endeca, a provider of e-commerce software, finds that business executives are making decisions without being able to see all the relevant data. Worse, many of them have to wait days, sometimes months, for IT departments to make changes to analytics tools they use when business requirements change. That means that in a world where e-commerce transactions take place in real time, many business managers are relying on analytics tools that were designed for a different era with predictable results.
What Motivates Consumers to 'Like' Content and Brands on Facebook Ninety-three percent of Facebook users click the "Like" button at least monthly, but the meaning behind "Like" varies considerably by age and context.
Top 10 Reads for IT Executives The top reads at Books24x7 are indicative of current business and IT trends.
Five Core Tenets of the Social IntranetThe new intranet will be a heterogeneous environment of systems across the whole company.
Five ways enterprises can use email analytics augmented by machine learning to surface insights that can help them ward off risk and meet or exceed goals across their organizations. ... More >>
Digital disruption isn't so much an IT project as the future of business, and this requires widespread collaboration across all units. ... More >>
An effective content automation solution can ease the transition to a digital-first distribution strategy, helping companies preview and approve content across all platforms and media types. ... More >>