Five Core Tenets of the Social Intranet - Slide 4

Email     |     Share  
1 | 2 | 3 | 4 | 5 | 6 | 7
Next Tenet #3-4 Next

Tenet #3

No, it’s not a community manager, because you’re managing more than just people. This administrator will focus on corporate intelligence – the ability to apply social analytics and business intelligence within the confines of your social intranet to understand key trends, content, and conversations happening around your company.

They will also do some lightweight information management. This will offend the sensibilities of social purists – who think the crowd alone aided by search can manage data – but they can’t.

For example, you want to empower end-users to create their own subjects, but sometimes, they’ll categorize something in the wrong area, which will muck up filters and search results inside your intranet. Thus, the administrator should be able to move things around and categorize people and data with a simple drag-and-drop. Ideally, this person’s overall organizational and business process knowledge will be a more applicable skill than the hacking of any code.

According to Chris Lynch from TIBCO Software Inc., there’s been no shortage of people saying that social computing represents the next wave of the corporate intranet, the latter being a piece of technology that’s been perpetually disappointing. For a place that’s supposed to be the starting point of people’s day, it has never lived up to that expectation.

The first wave of intranets were static, imposing too much friction for end-users who wanted to post new information. People had to wait for their IT department to hack HTML code and update the page. Then came the second generation of intranets — the self-service variety — that brought more functional use, but ultimately the most time you spent there was during your first and last week working at the company. They also lacked a critical element: People. Who does what? And who can help me get my job done better?

So naturally, enterprise social computing came to save the day and deliver that critical people element, right?

Well, yes, but that isn’t the most complicated part of the equation.

The new intranet will be a heterogeneous environment of systems across the whole company — and the challenges of actionable integration points and relevancy will far outweigh the people part of the equation. What the social intranet won’t be is a homogeneous, monolithic software stack that only incorporates people and systems based on one vendor’s view of the world. As a new generation of CIOs take the ranks, they’re realizing such a strategy for their corporate intranet isn’t “good enough” at all.

More Slideshows:

Top 20 Android Apps in the U.S.The top Android apps ranked by usage.

How to Stay in Business: Key Considerations for Disaster Recovery Steps to help you take advantage of the cloud for disaster recovery.

Five Online Services that Mean BusinessEnsure your business has access to the tools that can make it work better.


Related Topics : Vulnerabilities and Patches, Resellers, Broadcom, Broadband Services, Supercomputing

More Slideshows

Global33-290x195 2017 and Beyond: How Digital Innovation Will Impact the World

Digital innovation is by far the biggest influencer, changing the way we do just about everything, from shopping to communication to running a business. ...  More >>

ArriaNLG-IoTAutomation0x Internet of Things Personified: Integration and Automation

The real value that the Internet of Things brings is at the intersection of gathering data and leveraging it. ...  More >>

SAPSocialCollabSuccess0x 6 Strategies for Being Successful with Social Collaboration

Enterprise social collaboration solutions are most successful when they contribute to business value and benefits that address company goals. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.