Top 10 Reasons to Embrace Workshifting - Slide 9

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Workshifting gives enterprises optimal flexibility to deploy and equip personnel according to the needs of their customers, rather than forcing customers to adapt to the constraints of the organization. A dedicated employee can be placed on-site with an important customer to offer more choice and respond more quickly and accurately to requests, helping build stronger customer relationships and avoid lost sales. Sales reps can process orders directly from a trade show floor to accelerate fulfillment and revenue.

In a call center context, workshifting helps organizations maintain both high worker productivity and responsiveness even as call volume rises and falls over the course of a day. An eight-hour shift can be split into two four-hour shifts performed at home, one in the morning and one in the evening, to support peak call hours while freeing the worker to attend to personal or family business during the middle of the day. Part-time shifts become more attractive to workers who are given the freedom to perform them at home, rather than having to spend time commuting for only a few hours of work.

According to Citrix, computing should make things possible — not impose constraints. Organizations should have the flexibility to place personnel wherever they’re needed, whenever the need arises, and not be bound by rigid IT infrastructures. Information and IT resources should flow easily to the workers and locations that can get them done most efficiently, rather than being locked in place due to concerns about security and manageability. People should be free to choose the ideal place and time and device to get their work done most effectively, instead of being forced to come to a specific location on a set schedule. Possibilities like these are the essence of workshifting — and they’re changing the way today’s organizations do business.

Simply put, workshifting is a strategy based on getting work done in the right place by the right people at the right time. This can take many forms — and deliver a wide range of business benefits. Business processes or entire departments can be moved to new locations to tap into a broader labor pool, including employees, contractors and outsourcing or offshoring providers, to improve productivity and customer service. Mergers, acquisitions and branch office expansion can be completed more quickly and seamlessly to support business growth. Operations can be moved from one location to another — or even to a different location for each worker — in the event of a disruption to ensure business continuity. Data and applications can be centralized and completely independent of an endpoint device to improve security and manageability. Teleworking and desk-sharing programs can reduce facility and real estate costs. A more flexible work experience can help the organization recruit and retain skilled employees, improve job satisfaction and reduce turnover costs.

Given benefits like these, the question becomes: Why haven’t we been workshifting all along? In the past, traditional IT computing infrastructure simply couldn’t provide the flexibility, security or manageability workshifting required. Then virtual computing changed everything. Workshifting is made possible through virtual computing, a model developed by Citrix® for centralizing IT resources and delivering them as a secure, high-definition service that enables users to work whenever, wherever on whatever device.

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