Canada's Anti-spam Law (CASL), Bill C-28, may not be in effect until early 2012, but that doesn’t mean that small businesses and organizations should wait to make sure they are prepared for the new legislation. Constant Contact®, Inc. (NASDAQ: CTCT), a marketing advisor to more than 450,000 small organizations worldwide, is offering its insights to help small businesses and nonprofits across Canada – as well as any others communicating with people in Canada – prepare for compliance.
The Canadian government passed CASL in December 2010 to establish a regulatory framework for permission-based marketing, including email marketing, social media marketing, text, and other electronic messaging. This framework will protect electronic commerce in Canada, deter damaging and deceptive forms of spam, such as identity theft, phishing and spyware, and drive out spammers.
“Education and awareness are key to ensuring that organizations are proactively evaluating their contact list collection methods and practicing permission-based online marketing,” said Guy Steeves, Constant Contact regional development director for Vancouver. “With or without the legislation, there are many things that small businesses and organizations can do now, and we want to be sure they know we’re here to help.”
This slideshow features Constant Contact’s 10 permission-based online marketing best practices that small businesses and organizations can use to spruce up their marketing efforts and prepare for CASL.
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