Companies in a variety of vertical industries are rapidly adopting Web content management (WCM) systems, and every vertical has a unique set of business drivers. Media and entertainment companies turn to WCM for content delivery and monetization (digital advertising, digital video, digital signage, in-game advertising, podcasts, etc.), while global brands are investing in WCM to extend their brands digitally both far and wide (i.e., cross-device/platform, social media, transactional marketing, etc.). Financial services, government, business-to-business (B2B), manufacturers, and healthcare/pharmaceutical companies are also investing heavily in the WCM category.
According to Siteworx, Inc., an interactive agency specializing in WCM and CMS deployment, search and analytics, while there’s still room for significant growth in the category, by all accounts, we’re entering the late-majority phase of WCM adoption. Businesses that fail to seriously consider how a WCM solution can drive business value will soon find themselves at a significant competitive disadvantage.
WCM represents a significant investment, which is why a comprehensive understanding of return on investment (ROI) measurement is vital. Ideally, companies will conduct an initial ROI calculation prior to their first implementation. This calculation can be difficult given the significant unknowns associated with re-engineering business processes and understanding target audience needs. However, an attempt should be made to create a baseline from which to assess future scope and enhancement decisions.
This slideshow features the key areas Siteworx recommends examining when calculating WCM ROI.
An Epidemic of Security Worst Practices A majority of enterprises are failing to apply IT security best practices, significantly increasing their security and compliance risks.
Five IT Career Skills on the Upswing Five IT skills getting attention from recruiters.
Eight Rules for Investing in a New Accounting System Tips on choosing the right accounting system for your business.
Seven steps that will empower IT teams in their efforts toward a sustainable DevOps transformation. ... More >>
Employee engagement is one of the most important elements for a successful business, but it's more than just social events and celebrations. Check out the 10C framework for engagement. ... More >>
Initial salary offerings are generally a starting point for discussion, so how you answer questions about salary is really important. ... More >>