Evaluating Web Content Management ROI

Share  
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13
Previous Next

Click through for key factors you should consider when evaluating Web content management (WCM) system ROI, provided by Siteworx, Inc.

Companies in a variety of vertical industries are rapidly adopting Web content management (WCM) systems, and every vertical has a unique set of business drivers. Media and entertainment companies turn to WCM for content delivery and monetization (digital advertising, digital video, digital signage, in-game advertising, podcasts, etc.), while global brands are investing in WCM to extend their brands digitally both far and wide (i.e., cross-device/platform, social media, transactional marketing, etc.). Financial services, government, business-to-business (B2B), manufacturers, and healthcare/pharmaceutical companies are also investing heavily in the WCM category.

According to Siteworx, Inc., an interactive agency specializing in WCM and CMS deployment, search and analytics, while there’s still room for significant growth in the category, by all accounts, we’re entering the late-majority phase of WCM adoption. Businesses that fail to seriously consider how a WCM solution can drive business value will soon find themselves at a significant competitive disadvantage.

WCM represents a significant investment, which is why a comprehensive understanding of return on investment (ROI) measurement is vital. Ideally, companies will conduct an initial ROI calculation prior to their first implementation. This calculation can be difficult given the significant unknowns associated with re-engineering business processes and understanding target audience needs. However, an attempt should be made to create a baseline from which to assess future scope and enhancement decisions.

This slideshow features the key areas Siteworx recommends examining when calculating WCM ROI.

More Slideshows:


An Epidemic of Security Worst Practices A majority of enterprises are failing to apply IT security best practices, significantly increasing their security and compliance risks.

Five IT Career Skills on the Upswing Five IT skills getting attention from recruiters.

Eight Rules for Investing in a New Accounting System Tips on choosing the right accounting system for your business.

 

Related Topics : A Big Market for Big Data Jobs, Midmarket CIO, IT Management Automation, SharePoint, Technology Markets

 
More Slideshows

CALLPROMISE-CustServMistakes0x Five Common Customer Service Pain Points to Avoid

Excellent customer service is a vital part of any successful business, and seen as a good indicator of how much a company values customers' business. ...  More >>

TEKsystems2015ITStaffSurvey0x Survey Says IT Worker Stress Way Down, Pride Up

According to a new report, the tech industry has seen a vast improvement in the IT working environment over the past year. ...  More >>

eCommerce8-290x195 Seven Ways to Build and Maintain Customer Loyalty

In order to maintain customers, it's more important than ever that they feel fully valued and supported in their experience. This is what builds customer loyalty.  ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.


 
Thanks for your registration, follow us on our social networks to keep up-to-date