Amazon's Tablet vs. iPad (What Consumers Want) - Slide 5

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The latest rumor out of Cupertino says we might see a widescreen high resolution iPad possibly called the iPad HD sometime this fall. With a high resolution display showing up second (28 percent) on the list of important tablet features (behind price) if Apple bumps up the resolution in the next generation iPad, it could continue to lead the market. Furthermore, as Apple continues to improve the hardware and the number of native iPad apps greatly exceeds the number of native Android tablet apps, even a new low cost tablet might not be enough to diminish Apple's dominance in the tablet market. However, if anyone appears to have a chance at knocking Apple off the tablet hill, Amazon with a low cost Android tablet, might just be the right contender.

If Amazon does, in fact, enter the tablet market with a low cost Android tablet this fall, they might be able to change the playing field to a lower margin one where Apple would be less able to compete. Could a low cost Amazon Android tablet present one of the first serious contenders to the iPad? Based on the latest Retrevo Pulse Report, it appears that consumers are ready to buy a low cost tablet and are very keen on one from Amazon.

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