Despite the fact that the Apple iPad continues to dominate the market it appears more consumers are willing to consider an Android tablet and many more are undecided. When the Retrevo Pulse study asked consumers about buying a tablet this year half as many said they were planning on buying an Android tablet as an iPad with half again indicating some other tablet.
If Amazon does, in fact, enter the tablet market with a low cost Android tablet this fall, they might be able to change the playing field to a lower margin one where Apple would be less able to compete. Could a low cost Amazon Android tablet present one of the first serious contenders to the iPad? Based on the latest Retrevo Pulse Report, it appears that consumers are ready to buy a low cost tablet and are very keen on one from Amazon.