Eleven Easy Ways to Improve Your Survey Response Rates - Slide 9

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It’s important to send at least one reminder note to survey participants around three to five days after sending your initial survey. Your note should remind people that you need them to take the survey, convey a sense of urgency about the importance of taking the survey, restate the survey deadline, and stress why it’s important for you to get their feedback. Allegiance typically encourages its clients not to send out more than two reminders per survey. Also, be sure to only send out a reminder to those who haven’t yet taken your survey. The one exception is if your survey was conducted anonymously. In that case, consider sending out a reminder to everyone on your contact list. Otherwise, if people find out that some people received the reminder and others didn’t, they may question whether or not the survey was conducted anonymously.

Surveys are a powerful and cost-effective way to gather information, identify and diagnose problems, and uncover new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting the right mix of people to take their surveys and also getting a high enough response rate to ensure that their survey results are accurate.

Survey response rates can vary widely depending on whether you are conducting your survey via phone, email, a paper survey, etc., what industry you’re in, and whether your survey is going to customers or employees. Although there is no single way to improve your response rates, the following are some easy steps, identified by Allegiance, Inc., a feedback management company, that you can take that, when combined, will help you improve your survey response rates.

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