Eleven Easy Ways to Improve Your Survey Response Rates - Slide 3

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The shorter your survey is, the more likely people are to take it, and the higher your response rate will be. However, don’t make your survey so short that you’re not able to collect the information that you need. In general, try to develop a survey that is no more than 5-7 minutes long.

You should also make it as easy as possible for participants to take your survey. For instance: 1) Provide respondents with a way to save partially completed surveys so that they can return and finish taking the survey later, if needed; 2) Put harder or more complex questions at the end (to reduce survey abandonment rates); and 3) Put any sensitive questions at the end.  Even if you tell people that your survey is being conducted anonymously, many still may not trust that and may abandon your survey once they come to a sensitive section. By asking this info, if needed, at the end, it will minimize your survey abandonment rates.

Surveys are a powerful and cost-effective way to gather information, identify and diagnose problems, and uncover new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting the right mix of people to take their surveys and also getting a high enough response rate to ensure that their survey results are accurate.

Survey response rates can vary widely depending on whether you are conducting your survey via phone, email, a paper survey, etc., what industry you’re in, and whether your survey is going to customers or employees. Although there is no single way to improve your response rates, the following are some easy steps, identified by Allegiance, Inc., a feedback management company, that you can take that, when combined, will help you improve your survey response rates.

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