Eleven Easy Ways to Improve Your Survey Response Rates - Slide 2

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Knowing your survey audience allows you to tailor all of your survey questions and communications to them. For example: Who are they? What type of topics are they interested in? When are they most likely to be available to take your survey? What is the best communication channel to use to reach them (e.g., online, email, IVR, mobile, paper surveys, etc.). Keep in mind that survey topics that may be of interest to some individuals or groups may be of little or no interest to others. What’s more, people are more likely to respond to surveys from companies or people they know or have an existing relationship with versus a stranger, so plan accordingly.

Surveys are a powerful and cost-effective way to gather information, identify and diagnose problems, and uncover new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting the right mix of people to take their surveys and also getting a high enough response rate to ensure that their survey results are accurate.

Survey response rates can vary widely depending on whether you are conducting your survey via phone, email, a paper survey, etc., what industry you’re in, and whether your survey is going to customers or employees. Although there is no single way to improve your response rates, the following are some easy steps, identified by Allegiance, Inc., a feedback management company, that you can take that, when combined, will help you improve your survey response rates.

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