Eleven Easy Ways to Improve Your Survey Response Rates - Slide 12

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Research shows that people are more likely to complete a survey if they believe that a company will act on the results. Whenever possible, publish your survey results and your company’s plans to act on the results. In addition, promote the fact that your company is listening and what you’ve done with survey results. If people see a pattern in your company gathering and acting on survey data, they will be more inclined to take your surveys in the future, which will in turn, help improve your future survey response rates.

Surveys are a powerful and cost-effective way to gather information, identify and diagnose problems, and uncover new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting the right mix of people to take their surveys and also getting a high enough response rate to ensure that their survey results are accurate.

Survey response rates can vary widely depending on whether you are conducting your survey via phone, email, a paper survey, etc., what industry you’re in, and whether your survey is going to customers or employees. Although there is no single way to improve your response rates, the following are some easy steps, identified by Allegiance, Inc., a feedback management company, that you can take that, when combined, will help you improve your survey response rates.

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