Eleven Easy Ways to Improve Your Survey Response Rates - Slide 10

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In some cases, offering people an immediate reward for taking your survey can help dramatically improve your survey response rates (more than 40 percent in some instances). Survey incentives can be a coupon, a gift card, cash, movie tickets, a discount off of a product or service, the chance to enter a drawing (i.e., fill out the survey and your name will automatically be entered into a drawing to win a big prize), etc. The point is to offer a survey incentive that your survey audience will care about and want. Also, keep in mind that survey incentives are commonly used for B2C surveys and less so for B2B surveys, as there may be a conflict of interest policy prohibiting offering incentives for B2B surveys. It is advised that you use incentives sparingly and keep the “incentive” focused on how you can better meet your clients’ needs.

Surveys are a powerful and cost-effective way to gather information, identify and diagnose problems, and uncover new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting the right mix of people to take their surveys and also getting a high enough response rate to ensure that their survey results are accurate.

Survey response rates can vary widely depending on whether you are conducting your survey via phone, email, a paper survey, etc., what industry you’re in, and whether your survey is going to customers or employees. Although there is no single way to improve your response rates, the following are some easy steps, identified by Allegiance, Inc., a feedback management company, that you can take that, when combined, will help you improve your survey response rates.

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